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The Pathway to Press

Our Mission

To help beauty and grooming brands for persons of color establish their brand identity and grow their brand presence through digital strategies

Each service option is a project and billing is a flat rate versus retainer. This offers brands the ability to get started without a retainer commitment. After completion of the project, clients can transition to a PR retainer/contract model and allow us to continue representation.

Natural Soap
Brown Containers

Brand Vision

Project is 60-90 days and is ideal for smaller brands that do not have the budget for a full-scale launch or PR Services.

  • Brand Strategy

  • Social Media Content Strategy

  • Social Media Template Gallery

  • Press Kit/Brand One Sheet

  • Brand Board

  • Press Release Templates

  • Pitch Angles and Templates

  • Starter Press List (10 outlets)

Natural Soap

Brand Conception

Project is 90-120 days and is ideal for brands that are launching on a shorter timeline. They have created a presence but needs support with design, aesthetics and launch support. The project builds upon Brand Vision and also includes:

  • Website and logo design support

  • Look Book design

  • Product Launch event support

  • Press Day

  • General Publicity

Cosmetic Bottle on Podium

Brand 
Launch

Project is 120 days to 6 months. It is ideal for brands with larger budgets, longer timelines and look to seek influencer placements, product reviews and more experiential launch strategies. It builds up Brand Vision & Brand Conception plans and also includes:

  • Product Placement

  • Press Run

  • Pitch Pack

  • Product Launch (IG or FB integration; Influencer unboxing)

  • SEO

  • Digital & Traditional PR strategies

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